Summmer '23
Tommy Hilfiger
Renowned NYC agency BrightColors came to us with Tommy Hilfiger last summer to concept and execute the spectacular launch of their '23 accessories range.
Prior to the onslaught of trendy giant OOH campaigns we created striking visuals to stop the scroll and launch the summer handbags in a big way.
Oh yeah, and engagement on the social posts was way up from regular content they produced.
Nothing you see here existed last week.
(except the tin assets).
Nothing.
We did have a contact form here, but we thought - if you get it and are as serious as we are about this, you can tell us to our faces : )
We actually got word from Tommy himself that he adored the campaign and creative. We don't have a direct quote but the trusted source was more than enough for us!
And let's remember, this was early 2023 when the Gen AI tools were rudimentary-at-best.