The Viral Sensations
Fazit!
The incredibly viral (thanks Taylor Swift!) Makeup Patch brand spent 2024 expanding across the USA into major retailers, and dominating social channels.
Starting with re-designing their packing from the ground up, we leaned into the retro magazine vibe and gave each product it's own personality, carried it through to it's own campaign, produced physical billboards, retail end-caps and so much more. All without anyone ever questioning whether it was AI.
Oh, and the work is on shelves across every single Target, Urban Outfitters and CVS store in the USA.
Nothing you see here exists.(except the tin assets).
Nothing.
We did have a contact form here, but we thought - if you get it and are as serious as we are about this, you can tell us to our faces : )
After seeing Jeremy's portfolio and his unparalleled ability to elevate branding, we knew he was the creative disruptor Fazit needed. His visionary approach has transformed our branding, packaging, and content, delivering high-impact results faster and more efficiently than traditional photoshoots. In our fast-paced digital space, working monthly with Not Content keeps our content fresh, relevant, and ahead of the curve. Jeremy’s creative genius and the NotContent offering is truly one of a kind.
Aliett Buttleman,
Founder, Fazit Beauty